His name is Can. He wears an arakhchin and a blue chapan with the SIBA mark on the chest, and he came with the brand pack that also brought the new wordmark and favicon. Twelve poses were drawn: waving, explaining, pointing, thinking, on the phone, with a tablet, sitting, walking, celebrating, a thumbs up and a question.
On siba.az he stands in the hero of every section page in the pose that fits it: on the phone on the booking page, with a tablet on pricing, pointing at the headline on the models page, asking a question on the 404. On the home page he waves beside the live chat bubble, and pressing him opens the chat. He also sits in the header of every email: a thumbs up when a status mail says everything is up, thinking when something is down.
The wordmark in the header, footer, share cards and emails is the brand pack's simplified logo, navy on light surfaces and white on blue. The favicon is the round blue-to-turquoise mark. Nothing else about the site changed.